The latest booking keeping Synergy Client Solutions company on the way to work is ‘Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition’ by Guy Kawasaki
Synergy Client Solutions, a customer acquisitions company based in Bristol, is always on the look out for business role models, so when they came across this book it immediately caught their eye. You could write a book about the author himself. Guy Kawasaki's business background is extensive and eclectic. He learnt how to sell in the jewellery trade and went on to work at Apple. Guy also set up the website alltop.com described as an “online magazine rack” of popular topics on the internet.
Guy’s writing style is irreverent, to the point and highly amusing. He is the author of 10 books and a blog called “How to Change the World” that has a readership in the hundreds of thousands. What Synergy Client Solutions likes most about 'Reality Check' is that it's unlike most business books. The chapters are divided into themes than be read separately or in order. They cover topics like raising money, innovating, communicating, hiring and firing. It is essentially a collection of the best parts of his blog.
Synergy Client Solutions feels that Guy’s intricate understanding of the internet only serves to enhance the book. In the chapter entitled “As Good as Steve Jobs” he directs readers to Majora Carter’s 2005 TED talk and breaks down why it is such a fantastic public speech and how you can learn to do the same. At almost 500 pages this book feels like a bible in your hands and it will certainly become a book that Synergy Client Solutions would recommend entrepreneurs, salesmen and small business owners to live by!
Managing director of Synergy Client Solutions pulled out his favourite chapter, “The most fascinating chapter for me was “Ten or so things to learn at school.” The reason it was so interesting was that none of the items on the list are things that they actually teach you at school! They included, how to talk to your boss, how to survive a meeting, how to figure anything out on your own, how to explain something in 30 seconds. These are all valuable skills that we should really be teaching our children to prepare them for the business world.”
Both the book and author are fantastic, Reality Check is sure to start your love affair with Kawasaki’s style of writing. He has so many anecdotes from his own experiences to offer that it makes the book feel very personal. Synergy Client Solutions have their thumbs pointed well and truly up.